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Our Story

We’re Lucy and Vish, co-founders of bndle.

We started bndle after becoming parents for the first time. We discovered that we were expecting a baby in March 2020, a week before the UK went into a national lockdown.

Our daughter Agnes was born in November 2020 during the second lockdown. Becoming first time parents in the midst of a global pandemic was really tough. We had to buy all our baby products and get all our support online, because there were no shops open or classes to attend.

We discovered during this time that navigating the baby sector was complicated and cluttered. There are so many parenting solutions out there but they are not always easy to find.

There was so much choice, we’d discover amazing brands and cool products on our social media feeds but then we couldn’t find them again. It was so frustrating.

So not long after Agnes was born, the idea for bndle was born!

We wanted to build the platform we wish we’d had as first-time parents, one destination to browse and shop for cool baby brands and access expertise.

Welcome to bndle, an online marketplace designed to connect families with independent and ethical brands. We’re here to make buying kids products simple, intuitive and stress free so you can focus on the moments that matter.

We hope you enjoy the bndle experience.

If you have any comments or feedback, we’d love to hear from you.
Drop us a line at [email protected]

Best Wishes

Vish & Lucy
Co-Founders of bndle